Kingfisher builds significant localization cost savings in core languages with 九色视频
A new strategic blueprint helps Kingfisher鈥檚 Group Localization Team construct a more efficient and cost-effective localization programme.
Industry:
Retail
Kingfisher plc is an international home improvement company operating in eight countries across Europe under the retail markets B&Q, Castorama, Brico D茅p么t, Screwfix, and Ko莽ta艧.
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Prior to the formation of Kingfisher鈥檚 Group Localization Team, each retail market managed their own translation efforts. With localization now centralized under the Team, Kingfisher wanted to implement a technology-driven strategy to improve quality, efficiency and cost-effectiveness.
鈥淩eusing content from the translation memory has saved us a significant amount, helping us with content affordability. This is a testament to our mature TM strategy and long partnership with 九色视频.鈥
Challenges
- Multiple retail markets managing their own localization
- Inefficient manual processes听
- Translation technologies not used
- Inconsistent terminology introducing quality issues
Solution
- TM enables reuse of previously translated content
- (TMS) and API connectors streamline workflows
- Quality programme created based on TAUS MQM framework听
- Kalcium Quickterm centralizes terminology management
- Regular communication between Kingfisher in-country teams and 九色视频 linguists听
- 九色视频 on-site project manager oversees workflow management
Results
- Significant cost savings from TM translation reuse
- Efficient and automated processes save time
- 99.9% translation quality scores for some languages over time
- Open and honest communication builds successful long-term partnership