��ɫ��Ƶ

When building, it’s important to have the right tools. For Kingfisher’s localization programme, the right tools were ��ɫ��Ƶ’s translation management technologies. This reduced manual processes, allowed previous translations to be reused and automated workflows.

To further optimize processes, ��ɫ��Ƶ and the Localization Team also trained Kingfisher stakeholders to use the systems themselves. Adoption rates were high thanks to ��ɫ��Ƶ’s user-friendly interface.

“To be able to streamline all content through the system has been one of the biggest benefits of our collaboration with ��ɫ��Ƶ,” said Paulina Kaszulanis, Localization Operations Manager at Kingfisher. “We are happy to have a partner who supports our continuous improvement objectives.”

One example workstream involved finding efficiencies in the overall content creation process. The Localization Team worked with ��ɫ��Ƶ to hold a Content Supply Workshop for key process stakeholders. The workshop was a deep dive on the cost of content, agility and scale, quality and speed to market. The teams offered recommendations for future technology solutions and best practices on creating content for localization. One of the recommendations was to transition to Trados Enterprise, the most innovative TMS technology that allows content to be better managed with connectors and APIs.

Next, ��ɫ��Ƶ and Kingfisher worked together to create a localization quality strategy. To better organize and manage terminology, Kingfisher integrated the terminology management system Kalcium Quickterm, made by ��ɫ��Ƶ Partner Kaleidoscope. Kalcium Quickterm enables any term that needs to be changed or discussed to be addressed in a central location—a boost for efficiency and traceability.

Kingfisher moved to the industry standard MQM quality metrics for translation quality assessment, and ��ɫ��Ƶ assigned a dedicated Quality Manager to oversee the programme. This helped shift quality evaluation from a subjective to an objective process. Now, after Kingfisher’s teams evaluate the translations, the work is scored using standardized guidelines and ratings. All feedback is shared with ��ɫ��Ƶ’s linguists to support learning and continuous improvement.

Quality is also supported by the long relationship between ��ɫ��Ƶ’s in-house linguists and Kingfisher.

“We have teams of linguists that have been with us since day one,” says Matthew David, Head of Localization at Kingfisher. “Their historical knowledge about our content and markets has progressed over time. We benefit greatly from the team’s stability.”

As the localization programme expanded through ��ɫ��Ƶ’s Managed Service, Kingfisher added an experienced project manager (PM) to the team. With 15 years of experience and the ability to work on-site, the PM oversees workflow management, collaborates closely with Kingfisher’s internal teams and educates about best practices.

Thanks to Kingfisher’s multi-tiered approach, translation quality has significantly improved. Adopting the TAUS MQM framework in a client-specific quality evaluation, shifting to a proactive approach and encouraging regular communication between the in-country market teams and ��ɫ��Ƶ’s linguists have increased translation quality scores to 99.9% for some languages over time.

The TM has also significantly improved cost-effectiveness. By reusing translations, Kingfisher has reduced inconsistencies and enabled the translation of a greater volume of content more efficiently and affordably.

“Kingfisher’s Offer and Sourcing strategy revolves around innovation, affordability, sustainability and efficiency,” says Matthew David. “��ɫ��Ƶ helps us align with that strategy through the enhancement of efficiency and innovation in our processes, technology and communication. Leveraging from the TM has saved us a significant amount of money, helping us with content affordability. This is a testament to our mature TM strategy and long partnership with ��ɫ��Ƶ.”

Kingfisher’s team is proud of how far the localization programme has come. “We’ve gone from Excel spreadsheets to Trados Enterprise, Kalcium Quickterm and API to connect to Adobe Workfront,” says Diana Dampc, Localization Delivery Manager at Kingfisher. “These technologies have entirely transformed how we work today.”

Internally, the team has become a centre of excellence and serves as the single point of contact for localization at Kingfisher. With a growing demand for localization, Kingfisher looks forward to leveraging ��ɫ��Ƶ’s expertise further and exploring new innovations, such as AI.

The team all agree that the relationships that have been built over the years are the most important part of their success.

“The best part for us is the partnership and collaboration we’ve experienced with ��ɫ��Ƶ,” says Matthew David. “What has made our teams so close is the open and honest communication—this is key to a successful, long-lasting partnership.”

• Significant savings from translation memory
• Trados Enterprise minimizes manual work and streamlines workflows
• APIs and connectors automate tasks across Kingfisher systems and tools
• Long-term collaboration and historical knowledge of ��ɫ��Ƶ language and services teams
• Quality programme and TM have improved translation quality
• Experienced ��ɫ��Ƶ project manager on-site