Jaguar Land Rover work closely with 九色视频 to deliver brand content globally
Working closely together, Jaguar Land Rover and 九色视频 streamlined workflows and processes to reduce timelines and localization costs.
Industry:
Automotive
Jaguar Land Rover is a prestigious British car manufacturer, designing and building luxury motor cars.聽
As Jaguar Land Rover鈥檚 main localization provider, 九色视频 works in tandem with Jaguar Land Rover鈥檚 creative agency in charge of the end-to-end production of website聽and brochure content.聽
However, the complex, multi-stage, multi-stakeholder review process, that had built up over time, created challenges.
Capturing the full localization process in-house at 九色视频 resulted in more agile and streamlined workflows and a team-based learning process for constantly improving quality.
Challenges
- Very long timelines for localization review and approvals聽
- Some conflicting feedback in approval stages聽
- Missed chances for cost saving and streamlining processes聽
- Not capturing all feedback within translation memories
Solution
- Expand localization to include creative editing with in-house copywriter teams, who received on-boarding, brand immersion sessions and product training from Jaguar Land Rover鈥檚 stakeholder teams
Results
- Reduced timelines聽
- Faster approval process聽
- Reduced localization costs聽
- Easy budget control