Jaguar Land Rover work closely with ¾ÅÉ«ÊÓƵ to deliver brand content globally

Working closely together, Jaguar Land Rover and ¾ÅÉ«ÊÓƵ streamlined workflows and processes to reduce timelines and localization costs.
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Jaguar Land Rover

Jaguar Land Rover is a prestigious British car manufacturer, designing and building luxury motor cars. 

As Jaguar Land Rover’s main localization provider, ¾ÅÉ«ÊÓƵ works in tandem with Jaguar Land Rover’s creative agency in charge of the end-to-end production of website and brochure content. 

However, the complex, multi-stage, multi-stakeholder review process, that had built up over time, created challenges.

Challenges

  • Very long timelines for localization review and approvals 
  • Some conflicting feedback in approval stages 
  • Missed chances for cost saving and streamlining processes 
  • Not capturing all feedback within translation memories

Solution

  • Expand localization to include creative editing with in-house copywriter teams, who received on-boarding, brand immersion sessions and product training from Jaguar Land Rover’s stakeholder teams

Results

  • Reduced timelines 
  • Faster approval process 
  • Reduced localization costs 
  • Easy budget control
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Capturing the full localization process in-house at ¾ÅÉ«ÊÓƵ resulted in more agile and streamlined workflows and a team-based learning process for constantly improving quality.