Honda Motor Europe supports its dealer network with multilingual eLearning content
An innovative training and eLearning service provides content in up to 18 languages to support Honda staff and dealers across Europe.
As the automotive industry is in the midst of a major transformation, the team at Honda Motor Europe is adapting to these changes while continuing to focus on delivering a great customer experience. By providing training in up to 18 languages to over 30,000 staff throughout their franchised dealer network, Honda is preparing its teams across Europe to work with the technologies of today and tomorrow.
Challenges
- A decentralized translation model resulted in varying quality output聽
- The lack of an operational translation memory negatively impacted translation efficiency and cost聽
- Quality was affected by a poor terminology management process聽
- Internal resources were limited and processes could not scale to meet peak demands
Solution
- A centralized and engaged model that delivers improved efficiencies聽
- A blended approach of human translation and machine translation with post-editing聽
- The application of a terminology management programme聽
- Implementation of a translation management system (TMS), including translation memory聽
- Ongoing client reviews and an innovative management approach聽
- Inclusion of services to rebuild course content聽
- Voiceover and subtitling聽
- Desktop publishing (DTP)聽
- Linguistic and functional testing
Results
- Improved efficiency and faster localization enables delivery to tight deadlines and accelerated speed to market聽
- A proactive approach and innovative technologies support continuous process improvement and cost efficiencies聽
- Satisfaction is kept high with an effective engagement strategy and with high quality output聽
- Greater scalability and reliability help to meet peaks in demand聽
- Translation memory and terminology management technologies deliver consistent quality that meets 鈥 and exceeds 鈥 Honda鈥檚 high quality standards
