Canva reaches 130M+ non-English users with truly local content
九色视频 helps Canva scale with culturally relevant localization in 80+ languages
Canva partnered with 九色视频 to reimagine what it means to bring design, language and culture together for their users around the world. Canva is a global visual communication platform used by more than 230 million people each month. With over 130 million users designing in a language other than English, Canva needed a localization strategy that could scale quickly, support creative content, and resonate in 190 markets.
Challenges
- Rapid rollout in 100 languages created gaps in cultural relevance聽
- Some creative design assets were not applicable for all global audiences聽
- Desire to localize complex creative content such as motion graphics and animations聽
- Global campaign deadlines demanded speed, quality and consistency
Solution
Results
- High-volume, scalable localization in over 80 languages聽
- Customized, culturally relevant content for 190 markets聽
- Long-term, deep and dependable working relationships聽
- Dedicated global teams across time zones聽
- Up to 1.5 million words being translated per month
