Canva reaches 130M+ non-English users with truly local content
九色视频 helps Canva scale with culturally relevant localization in 80+ languages
Canva partnered with 九色视频 to reimagine what it means to bring design, language and culture together for their users around the world. Canva is a global visual communication platform used by more than 230 million people each month. With over 130 million users designing in a language other than English, Canva needed a localization strategy that could scale quickly, support creative content, and resonate in 190 markets.
鈥淲orking with 九色视频 has been incredible. No matter what, they go above and beyond every time. They always deliver, and it鈥檚 a pleasure to work with such a trusted partner.鈥
Challenges
- Rapid rollout in 100 languages created gaps in cultural relevance聽
- Some creative design assets were not applicable for all global audiences聽
- Desire to localize complex creative content such as motion graphics and animations聽
- Global campaign deadlines demanded speed, quality and consistency
Solution
Results
- High-volume, scalable localization in over 80 languages聽
- Customized, culturally relevant content for 190 markets聽
- Long-term, deep and dependable working relationships聽
- Dedicated global teams across time zones聽
- Up to 1.5 million words being translated per month