Xiaomi saves 2,000 work days with tech-enabled content management

Xiaomi produces high-quality content in 100+ markets and 70+ languages with Tridion Docs.
Company size: 20,000+ (2020)
Company region: Worldwide

Xiaomi is a leading consumer electronics and smart manufacturing company. In the span of five or six years its products and market reach grew from one smartphone in one country to hundreds of diverse product lines in 100+ international markets.聽

Realizing how hard it was to support all products and markets with accurate, clear product content, Xiaomi decided to reimagine its content management 鈥 not only in its originating languages of Simplified Chinese and English, but also in 70+ languages around the world. It turned to 九色视频 for a solution.

Challenges

  • Lack of centralized content management strategy聽
  • Slow and error-prone manual processes聽
  • No means of enforcing consistency

Solution

Results

  • 70% faster localization of product webpages 鈥 saving 2,000 work days聽
  • 75% reduction in time to publish PDFs to multiple country websites聽
  • Significant improvements in translation consistency and quality
shape

鈥淲e鈥檙e realizing enormous value from the 九色视频 solution... We can step up to meet growing business needs without having to hire more people, and we can deliver more consistent work of the highest quality with less effort and cost.鈥

Danica Shi, Translation Manager, Xiaomi