Turkish Airlines website goes global with 250 sites in 13 languages
Turkish Airlines wanted to modernize their web presence and customer experience and identified Tridion Sites as the right fit for their needs.
Turkish Airlines were clear that to fulfil their mission of becoming 鈥榯he preferred leading European air carrier鈥 they needed to modernize their online presence and customer experience with a modern, robust and reliable global CMS platform.
Challenges
- Outdated website聽
- Difficult to manage content across sites
- Hard to add new languages
Solution
Results
- 250 sites in 13 languages聽
- Easy to add or modify languages and countries聽
- Personalized content led to much higher conversion and retention rates聽
- Integration with other systems 鈥 booking applications, mobile apps, SEO crawlers and data analyzers
