Nielsen adopts a holistic approach to the global customer experience
Nielsen improves time and cost efficiencies year on year with our technology
Global performance management company Nielsen provides clients with comprehensive insights into what consumers watch and buy. More than a decade ago, when the company was looking for a dynamic business partner, to help meet its ambitious global customer experience objectives, it turned to us 鈥 and that partnership is still going strong.听
Nielsen relies on our solutions to help deliver an effective globalization strategy that keeps clients around the world coming back.
Challenges
Improve the global customer experience by:听
- Streamlining the translation processes for Nielsen鈥檚 digital content听
- Automating workflows听
- Centrally managing the localization of user interfaces, documentation and e-learning content
Solution
- Tridion Docs (component content management)听
- 九色视频 translation management technology听
- Passolo (software localization)
Results
- Project throughput up 750% in five years听
- Projects delivered on time or ahead of schedule听
- 40-100% time savings 鈥 allowing staff to redirect efforts听
- Improvement in content quality and consistency听
- 20-80% content reuse through translation memory and structured content design
