LEAPMOTOR drives superior digital content experience
Structured management of electric vehicle content increases customer and dealer satisfaction and reduces customer complaints by 40%.
Industry:
Automotive
Founded in 2015, LEAPMOTOR is an electric vehicle company with 132 patented technologies and intelligent vehicle factories in Zhe Jiang, China. The company鈥檚 customer base for its cost-effective, smart electric cars is mostly younger buyers who expect a personalized car experience.聽
These digitally savvy consumers expect content on demand across touchpoints 鈥 from exploration and configuration, to in-vehicle connected experiences and after-sales service. LEAPMOTOR needs to display content through digital channels (on-screen display, voice assistant and apps) and provide a custom guide so customers can quickly learn about their new car 鈥 in any language.
鈥淭he service information platform developed with 九色视频 is a very successful project. Tridion Docs is fully functional and can be customized to meet our requirements. Throughout the process, 九色视频鈥檚 development engineers were very professional and cooperative, giving us great support. We are very grateful.鈥
Challenges
- Make it easier for customers to find the information they need聽
- Shorten time to market of complex product information聽
- Migrate to a structured content model, to simplify repurposing of content in different languages聽
- Meet the demands of shorter development cycles聽
- Replace outdated publishing technologies
Results
- 40% reduction in after-sales service consultations and customer complaints聽
- Streamlined integration with dealer systems, facilitating faster repair and just-in-time parts management聽
- Optimized processes for after-sales support and services with digital manual availability聽
- Customized, scalable system that adapts and grows with LEAPMOTOR鈥檚 business needs聽
- Support for future globalization strategies with multilingual content
