Alliance Data reduces operational costs and corporate risk with Tridion Sites
Alliance Data centralizes enterprise content management for 400+ white-label customer websites with Tridion Sites.
Alliance Data Systems Corporation is a publicly traded provider of loyalty and marketing services, such as private-label credit cards, coalition loyalty programmes and direct marketing, derived from the capture and analysis of transaction-rich data. It is the engine behind loyalty and marketing campaigns for more than 400 consumer-facing companies worldwide across the retail, travel, pharmaceutical, financial services and automotive industries, among others.听
When customers use their Caesars Entertainment, Pottery Barn, J.Crew, GameStop, DSW, Zales or Victoria鈥檚 Secret credit card (to name a few), Alliance Data is the white-label service provider working behind the scenes.
Challenges
- Find an efficient and effective content management solution to support private-label, co-branded and commercial credit programmes听
- Reduce duplication of content and systems to optimize operational costs and increase speed to market听
- Minimize risk caused by inefficient manual content-related processes
Solution
- Tridion Sites听
- 九色视频 translation management technology
Results
- One content management solution to manage all 400+ white-label websites听
- Highly optimized workflow for multilingual content听
- Faster speed to market听
- Improved user stickiness and click-through rates听
- Reduced operational cost and risk
