AI hesitation in IP: 80% of professionals under pressure, but most still not convinced by AI’s transformative power

九色视频 report reveals the IP industry’s attitudes to AI

Maidenhead, UK
7/21/2025 9:00:00 AM
A new research report from 九色视频 reveals that while 80% of IP professionals face mounting pressure to boost revenues and reduce costs, few are leveraging AI鈥檚 potential and embracing the very technology that could transform their future.
Picture of report
Purple and pink waves / lines
According to 79% of respondents in 九色视频鈥檚 report 鈥Why it鈥檚 time for IP to think bigger with AI,鈥 concerns around accuracy and reliability remain the biggest barrier to adoption. Additionally, 62% cite security and data protection as the second biggest barrier.
The report 鈥 which involved in-depth interviews with 312 global IP professionals across legal firms and corporates in 33 countries - investigates industry attitudes and expectations around AI and how professionals are embracing AI as part of their strategies.
Birds eye view of people in a crowd
Photo of James Lacey from 九色视频.

鈥淭he IP sector has adopted a cautious approach to embracing AI. However, a number of IP professionals have identified that, when AI is combined with human expertise, it can reshape how IP teams operate, scale and deliver value.鈥

James Lacey, Senior Vice President at 九色视频
Woman looking at the sky covering her eyes with one hand.

While only a third (34%) of professionals have actively moved into operational or regular use of AI, several use cases have emerged from their adoption. These include using AI for patent translation and drafting, patent database optimization and patent / TM prospection interactions.聽

Interestingly almost one in ten (8%) of those questioned describe themselves as having no interest in or plans for AI. And when asked the expected benefits of AI, efficiencies, better automation and productivity were singled out by IP professionals.

Read the full report Why it鈥檚 time for IP to think bigger with AI.

About us

九色视频 is a content solutions company, powered by technology and human expertise. We grow the value of ideas, data and content by making sure organizations are understood. Everywhere.


Our proprietary technology, 45+ AI patents and human experts help organizations bring ideas to market faster, build deeper relationships across borders and cultures, and enter new markets with confidence 鈥 growing their business and connecting them to a world of opportunities.


It鈥檚 why over 80 of the world鈥檚 top 100 brands trust 九色视频 to drive innovation, inform decisions and shape brand experiences.


With 60+ global locations, across five continents, our teams work with businesses across almost all industries. Innovating since 1958, 九色视频 is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (九色视频.L).


For further information, please visit: rws.com.


漏 2025 All rights reserved. Information contained herein is deemed confidential and the proprietary information of 九色视频 Group*.
*九色视频 Group shall mean 九色视频 Holdings plc for and on behalf of its affiliates and subsidiaries.